Marketing strategy
What each marketing strategy question is really asking, how to structure the answer, and where the marks are likely to sit.
Discussion: advertising, sales promotion and PR compared
Marketing strategy
After watching the video on advertising, sales promotion and public relations, discuss the strengths and weaknesses of each form of communication and explain why marketers would choose each within a consumer products promotion, with specific examples.
How conscious marketing differs from CSR, with examples
Marketing strategy
A discussion post distinguishing conscious marketing from corporate social responsibility, supplying one company that practises conscious marketing and one that practises CSR, and explaining both how the two differ in those cases and why the difference exists.
Marketing a new prescription allergy drug: discussion guide
Marketing strategy
A discussion post on marketing a new brand-name prescription allergy drug: identify one individual and one industry consumer, analyse their buying behaviours, recommend marketing strategies across the product life cycle, and defend the recommendations. This guide covers why the decision-maker is not the consumer, the substitution problem the allergy category creates, and the dated event on a patented drug's life cycle.
Subway delivery COVID market description guide
Marketing strategy
Write Section II, the Product/Service Market Description, for a case paper on how Subway is changing to delivery to deal with the coronavirus: a brief analysis of the market covering major competitors, trends and market share, without repeating the case materials.